The Hip Hop Museum Tour

Client: CÎROC

Role:  Creative Direction, Event Branding, Visual Identity

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Overview

visual identity and on-site experience for The Hip Hop Museum Tour, a six‑city traveling exhibition showcasing iconic artifacts like Biz Markie’s rhyme book, LL Cool J’s troop suit, and DJ Kool Herc’s record trunk. The tour celebrated hip hop’s heritage with immersive visuals, branded environments, and cultural activations that blended nostalgia, education, and nightlife energy—all tied to CÎROC’s vibrant brand world and positioned within the genre’s 50th‑anniversary context.

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Cities Tour Schedule: NYC → Atlanta → Houston → LA → Charlotte → Miami (Art Basel finale)

Result Highlights

Over 6,000 attendees, 135K on-site impressions, 6,000+ drinks served, 1.4M social impressions, and 231.9M earned media impressions 

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The Challenge

Amplify’s creative challenge was to transform conventional event space into immersive museum tour experiences that felt both culturally authentic and brand-forward. Each city stop needed to celebrate hip hop’s legacy while integrating CÎROC’s luxury ethos in a way that felt fresh, interactive, and shareable—across pre‑event, on‑site, and post‑event touchpoints.

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Execution & Deliverables

Identity Design

    • Key art and event branding

    • Social promotion

    • OOH signage and street posters

    • Sponsor Pitch Decks​

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Impact & Results

Exclusivity & Engagement: Each city achieved curated crowds, with strong cultural resonance driven by artifact connection and cocktail culture

Brand Awareness & Nostalgia: The creative design struck the balance between museum-like reverence and energetic nightlife

Education & Social Reach: Tour content generated over 1.4 million social impressions and 231.9 million in earned media impact—scaling reach far beyond the physical footprint