Hip Hop 50 Live at Yankee Stadium

Client: Mass Appeal, Google Pixel, CÎROC

Role: Art Direction, Visual Identity Design, Event Branding

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Overview

Hip Hop 50 Live was a once-in-a-lifetime concert at Yankee Stadium celebrating the 50th anniversary of hip-hop. Produced by Mass Appeal, the event brought together a legendary lineup of Hip Hop artists. Amplify was tapped to develop the visual identity system and campaign design language for the event ensuring it honored the culture’s legacy and celebrated the home base, Yankee Stadium in the Bronx.​

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The Challenge
This was more than a concert, it was a cultural milestone. The brand identity had to:

• Speak to five decades of hip-hop history while feeling fresh and forward-looking.

• Work seamlessly across massive-scale event graphics, social campaigns, print, broadcast, and merchandise.

• Be instantly recognizable as the visual stamp of hip-hop’s 50th anniversary celebration.

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Execution & Deliverables​

Identity Design

    • Logo lockups

    • Digital graphics & Artist Announcements 

    • OOH signage and street posters

    • Sponsor Pitch Decks​

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Impact 

The Hip Hop 50 Live identity became a defining visual for the anniversary year, instantly recognizable to fans worldwide.

• The event sold out Yankee Stadium and trended across social platforms leading up to and during the show.

• Visual assets generated millions of impressions across social channels.

• The logo mark continues to live on in commemorative products and archival coverage of the anniversary.

• Total Attendees: 42K+

• Press (Reach): 7.2B

• Livestream Views: 1.9M