Bondie™ body adhesive
Client: bondie.us
Role: Visual Identity & Packaging Design
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Overview
Bondie™ is a scent-free, body-safe adhesive designed for dancers, athletes, fashionistas and anyone needing effortless garment security. Amplify was brought on to refine Bondie’s brand identity, packaging design and overall visual strategy, positioning it as a stylish yet functional beauty essential.​​​
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Challenge
Bondie needed packaging that would:
• Emphasize its clean, uncomplicated, and trusted functionality
• Appeal to a modern, fashion-conscious audience
• Stand out on crowded digital and retail shelves
• Balance a playful feminine edge with legit performance appeal
Creative Direction
We leaned into the concept of “confidence in your hands (or purse)”. The identity reflected Bondie’s promise:
Logo & Visual Identity: Contrasting stroke weights and sleek letterforms were used to project femininity, elegance and modernity. The lowercase format keeps the tone friendly, while the heart-shaped dot on the “i” adds a playful, signature flourish.
Color Palette & Tone: Soft blush pink as the hero tone for fun, intimacy and warmth.
Packaging Form: A slim, fall-open box that’s purse-friendly and delivery-ready.
Label & Typography: Sans-serif modern font for clean readability paired with custom icons that reinforce both attitude and utility.
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Execution & Deliverables
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Primary Title Lockup
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Color Palette
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Type Design
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Tube design
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Packaging design
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Mailers and inserts
